Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.
Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products.
Bernbach’s team of “agency creatives” was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the “honesty” of the car. Krone was an intellectual among art directors – seeking ways to lay out an ad campaign to stand-in for the product itself.
The Oneworld Cockpit Crew Coalition (OCCC) is the official federation of pilot unions representing the cockpit crews of airlines within the Oneworld Alliance. It serves as a collaborative platform for pilots to address shared concerns and advocate for their professional interests across member airlines.
